英文文献3篇,每篇30论坛币

【题 名】：The Impact of Standards Competition on Consumers: Effectiveness of Product Information and

Advertising Formats
【作 者】：Amitav Chakravarti and Jinhong Xie
【期刊、会议、单位名称】：Journal of Marketing Research.
【年, 卷(期), 起止页码】：Vol. 43, No. 2 (May, 2006), pp. 224-236
【全文链接】：http://www.jstor.org/discover/10.2307/30163389?

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【题 名】：Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations
【作 者】：Min Zhao, Jinhong Xie
【期刊、会议、单位名称】：Journal of Marketing Research
【年, 卷(期), 起止页码】：Vol. 48, No. 3, pp. 486-496.
【全文链接】：http://www.journals.marketingpow ... 86?journalCode=jmkr

【题 名】：Group Buying: A New Mechanism for Selling Through Social Interactions
【作 者】：Xiaoqing Jing (xiaoqing.jing@mgt.gatech.edu) and Jinhong Xie (jinhong.xie@warrington.ufl.edu)
【期刊、会议、单位名称】：Management Science
【年, 卷(期), 起止页码】：August 2011 vol. 57 no. 8 1354-1372
【全文链接】：http://scholar.google.com/schola ... 2&hl=zh-CN&as_sdt=0

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations

Group Buying: A New Mechanism for Selling Through Social Interactions

评分即可，论坛比就算了

jigesi 发表于 2012-9-9 07:59
评分即可，论坛比就算了

好的,速度好快,非常感谢