【广告促销】Advertising Promotion 8E

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【Advertising Promotion and Other Aspects of Integrated Marketing Communications】Terence A. Shimp
2008 | ISBN: 0324593600 | 688 pages 免费分享

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Advertising Promotion and Other Aspects of Integrated Marketing Communications[2.pdf (19.12 MB)

2012-9-16 12:50:57 上传

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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关键词：Advertising Promotion Motion vert ING 促销 广告

感谢楼主

very good

Thanks for sharing.

感谢楼主

..............

谢谢！对楼主这种坚持分享的精神异常钦佩！

THANKS

nice work