【消费者行为】Consumer Behavior 5E

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【Consumer Behavior】Wayne D. Hoyer, Deborah J. MacInnis

2008 | ISBN: 0547079923 | 672 pages 免费分享

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Consumer Behavior[2008-5E]Wayne D.Hoyer.pdf (20.3 MB)

2012-9-16 12:54:21 上传

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate.

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关键词：Consumer Behavior 消费者行为 AVI con 消费者 foundation extensive including marketing

very good

Good book.

额~~~~~~~~

谢谢分享，

see it

Thanks for sharing.

thanks for sharing

THANKS