耶鲁北大宣传片跨文化角度案例分析

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耶鲁北大宣传片跨文化角度案例分析
A Case study of Promos of Yale University and Peking University from
Cultural Perspective
Abstract: since the promos of Yale University and Peking University were open to the public, a hit discussion have been arouse home and abroad.The contrast impression on the two videos imply the two samples of Chinese and American culture.This paper tends to explore the main differences and the reasons reflected in the two videos from cultural perspective.
1.Introduction
since the promos of ...

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关键词：案例分析 宣传片 introduction perspective differences