求助Loyalty: The Influences of Satisfaction and Brand Community Integration

【作者(必填)】James H. McAlexander, Stephen K. Kim and Scott D. Roberts

【文题(必填)】Loyalty: The Influences of Satisfaction and Brand Community Integration

【年份(必填)】Fall, 2003

【全文链接或数据库名称(选填)】Journal of Marketing Theory and Practice Vol. 11, No. 4 (Fall, 2003), pp. 1-11
http://www.jstor.org/discover/10.2307/40470114?uid=3738392&uid=2&uid=4&sid=21101080041213

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