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The lighting market has been receiving much attention lately due to its high potential for
CO2 abatement and its many new entrants. However, no comprehensive report exists
providing a holistic view across all the key sectors and applications, geographies, light
source technologies and different stages of the value chain. In this context, McKinsey
& Company was commissioned by Osram to draw up this market report with an
independent perspective on the global lighting market and its likely evolution.
In order to develop a holistic overview of the global lighting market, including an estimate
of LED market share going forward, McKinsey conducted a worldwide survey of lighting
professionals as well as consumers from seven different countries (the US, Germany,
Japan, China, Russia, Brazil, and India). McKinsey also developed a model allowing it
to draw assumptions regarding the size of the global lighting market through to 2020,
differentiated by application, geography, and light source technology. The market model
is not based purely on this survey: it also factors in broad, deep research on hundreds of
key parameters.
McKinsey has been working in this industry for many years, investing over USD 2 million on
primary research through the McKinsey global LED Competence Center, with a network
of more than 30 dedicated experts. This report incorporates the firm’s accumulated
industry insights together with synthesized data from external sources. The appendices
contains details of the assumptions supporting the findings, and a full list of references.
This market forecast cannot offer any guarantees of a specific future path as many
uncertainties underlie the industry’s development. However, McKinsey’s research
reveals indications of the trends described, and we very much hope this report will be of
assistance to decision makers in this industry.
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