Strategic Management and Business Policy Toward Global Sustainability 13th

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Strategic Management and Business Policy Toward Global Sustainability 13th Edition.pdf (9.57 MB, 需要: 18 个论坛币)

2012-10-2 11:51:53 上传

Strategic Management and Business Policy Toward Global Sustainability 13th Edition
需要: 18 个论坛币  [购买]

2012年出版，非扫描英文原版，913页。
FEATURES NEW TO THIS 13th EDITION：
Nineteen New Cases: Both Full Length and Mini Length，Eleven full-length new or updated comprehensive cases and eight mini-length cases have been added to support the 16 popular full-length cases carried forward from past editions. Twelve of the cases are brand new. Seven are updated favorites from past editions. Of the 35 cases appearing in this book, 22 are exclusive and do not appear in other books.
- Five of the new cases deal with technology issues (Apple, iRobot, Dell, Rosetta Stone,
and Logitech).
- One of the new cases deals with the Internet (Google).
- One new case involves entertainment (Carnival).
 -Three new cases are of old and new transportation firms (Chrysler, TomTom, and Tesla
Motors).
- Two new cases are of entrepreneurial clothing companies (Volcom and TOMS Shoes).
- Two new specialty retailing cases spotlight electronics (Best Buy) and variety (Dollar
General).
- Five new cases come from the food, beverage, and restaurant industries (Boston Beer,
Panera Bread, Whole Foods Market, Burger King, and Church & Dwight).

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关键词：Management Managemen Strategic Business SUSTAIN Business

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thank you i really need this teext book :)

楼主碉堡了！今天才发现的好书，谢谢