Strategic Management and Business Policy, Global Edition, 15th Edition

相似文件 换一批

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Table of Contents

Part One Introduction to Strategic Management and Business Policy
Chapter 1 Basic Concepts of Strategic Management
Chapter 2 Corporate Governance
Chapter 3 Social Responsibility and Ethics in Strategic Management

Part Two Scanning the Environment
Chapter 4 Environmental Scanning and Industry Analysis
Chapter 5 Organizational Analysis and Competitive Advantage

Part Three Strategy Formulation
Chapter 6 Strategy Formulation: Business Strategy
Chapter 7 Strategy Formulation: Corporate Strategy
Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice

Part Four Strategy Implementation and Control
Chapter 9 Strategy Implementation: Global Strategy
Chapter 10 Strategy Implementation: Organizing and Structure
Chapter 11 Strategy Implementation: Staffing and Directing
Chapter 12 Evaluation and Control

Part Five Introduction to Case Analysis
Chapter 13 Suggestions for Case Analysis

Part Six Cases in Strategic Management
Section A Executive Leadership
Section B Business Ethics
Section C Corporate Governance and Social Responsibility
Section D Privacy
Section E International Issues in Strategic Management
Section F General Issues in Strategic Management

Title: Strategic Management and Business Policy, Global Edition, 15th Edition
Author: Alan N. Hoffman, Charles E. Bamford, J. David Hunger, Thomas L. Wheelen
Length: 851 pages
Edition: 15th
Language: English
Publisher: Pearson
Publication Date: 2017-11-2
ISBN-10: B07521JP9D

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏27 回帖

关键词：Management Strategic Managemen Business Edition

shuiyaoziliao 发表于 2017-10-10 12:22
For courses in Strategic Management and Business Policy.

Utilize a strategic management model to  ...

谢谢分享

感谢分享超级棒！

谢谢你的分享

thanks for your sharing

非常感谢楼主