有没有大牛可以列几篇出来向看看他们怎么写的
营销类的现在还不是很多
这2篇是我目前在参考的营销类的
Mizik, Natalie and Robert Jacobson (2004),, "Are Physicians ‘Easy Marks’? Quantifying theEffects of Detailing and Sampling on New Prescriptions," Management Science, 51(12), 1704-1715.
Tuli, Kapil R., Sundar G. Sundar G. Bharadwaj, and Ajay K.Kohli (2010), "Ties That Bind: The Impact of Multiple Types of Ties With aCustomer on Sales Growth and Sales Volatility," Journalof Marketing Research, 47(1), 36-50.
多谢!


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