On the Ball: What You Can Learn About Business from Americas Sports Leaders

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2007-4-30 12:35:00 上传

On the Ball: What You Can Learn About Business from Americas Sports Leaders
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chm格式电子书，英文

On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book

[此贴子已经被作者于2007-4-30 12:45:16编辑过]

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关键词：Business Americas America leaders Sports ball Business About Can Americas