Preface xv CHAPTER 1 Conduct Strategic Audit 1 Highlight Existing Strengths 2 Identify Implicit Strategies 9 Plot Growth Performance 13 Analyze Profitability Ratios 16 Determine Relative Value 18 Summary 20 Endnotes 20 CHAPTER 2 Calculate Current Value 23 Discover Importance of Value 23 Master Discounted Cash Flow 30 Understand Value Drivers 35 Determine Cost of Capital 40 Calculate Current Organization Value 43 Summary 48 Endnotes 48CHAPTER 3 Assess Strategic Landscape 51 Review Planning Fundamentals 52 Identify Stakeholders 57 Gather Additional Information 61 Define Factors for Success 69 Identify Barriers to Success 73 Summary 73 Endnotes 74 CHAPTER 4 Build Framework Foundation 75 Review Framework Relevance 76 Discover the Process 77 Lay the Foundation 81 Determine Niche Positions and Goals 88 Evaluate Mission, Niches, and Goals 93 Summary 95 Endnotes 96 CHAPTER 5 Formulate Sound Strategies 97 Understand Strategic Thinking 98 Develop Objectives 108 Develop Strategies 113 Select Value-Maximizing Strategies 119 Summary 128 Endnotes 128 CHAPTER 6 Evaluate Alternative Approaches 129 Review the Selected Strategies 130 Understand the Methodology 131
Quantify the Selected Strategies 134 Calculate Revised Case Value 144 Measure Value Enhancement 150 Summary 154 CHAPTER 7 Execute for Value 157 Create Action Plans 158 Plan Implementation 170 Embrace Change 177 Execute the Framework 187 Summary 188 Endnotes 190 Epilogue 191 Index 193
- Wiley-Valuation-MaximizingCorporateValue.pdf