[ÏÂÔØ]contemporary business chapter13

ÏàËÆÎļþ »»Ò»Åú

ÊÇ ·ñ +2 ÂÛ̳±Ò

kÈË ²ÎÓë»Ø´ð

¾­¹ÜÖ®¼ÒËÍÄúÒ»·Ý

Ó¦½ì±ÏÒµÉúרÊô¸£Àû!

ÇóÖ°¾ÍҵȺ

ÕÔ°²¶¹ÀÏʦ΢ÐÅ£ºzhaoandou666

¾­¹ÜÖ®¼ÒÁªºÏCDA

ËÍÄúÒ»¸öÈ«¶î½±Ñ§½ðÃû¶î~ !

Á¢¼´ÁìÈ¡

¸ÐлÄú²ÎÓëÂÛ̳ÎÊÌâ»Ø´ð

¾­¹ÜÖ®¼ÒËÍÄúÁ½¸öÂÛ̳±Ò£¡

+2 ÂÛ̳±Ò

contemporary business chapter13

C H A P T E R 1 3
Customer-Driven
Marketing
Learning Goals
1. Summarize the ways in which marketing creates utility.
2. Explain the marketing concept and relate how customer satisfaction
contributes to added value.
3. Describe the components of a market and distinguish between B2B and B2C
marketing.
4. Outline the basic steps in developing a marketing strategy.
5. Describe the marketing research function.
6. Identify each of the methods available for segmenting consumer and
business markets.
7. Distinguish between buyer behavior and consumer behavior.
8. Discuss relationship marketing, including its importance in strategic planning.[subject_ͨÓõçÆø]

---

123978.rar (831.79 KB) ±¾¸½¼þ°üÀ¨£º

• chapter13.PDF

2007-6-8 06:22:00 ÉÏ´«

[ÏÂÔØ]contemporary business chapter13

ɨÂë¼ÓÎÒ À­ÄãÈëȺ

Çë×¢Ã÷£ºÐÕÃû-¹«Ë¾-ְλ

ÒÔ±ãÉóºË½øȺ×ʸñ£¬Î´×¢Ã÷Ôò¾Ü¾ø

·ÖÏí0 ÊÕ²Ø0 »ØÌû

¹Ø¼ü´Ê£ºcontemporary TEMPORARY Business Chapter Contemp available marketing business research customer