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<P>Michael Porter¹ØÓÚʲôÊÇÕ½ÂÔµÄÑÔÂÛ<BR><BR><BR>The myriad activities that go into creating,<BR>producing, selling, and delivering a product or<BR>service are the basic units of competitive advantage.<BR>Operational effectiveness means performing<BR>these activities better¡ªthat is, faster, or<BR>with fewer inputs and defects¡ªthan rivals.<BR>Companies can reap enormous advantages from<BR>operational effectiveness, as Japanese firms<BR>demonstrated in the 1970s and 1980s with such<BR>practices as total quality management and continuous<BR>improvement. </P>

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• Michael Porter¹ØÓÚʲôÊÇÕ½ÂÔµÄÑÔÂÛ.pdf

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