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<P>²»Óöà˵ÁË<BR><BR>How brand marketing has evolved<BR>1950 - 2000 Brands built by mass advertising<BR>1985 - 2000 Database Marketing arrived, but not integrated with mass advertising.<BR>1996 - 2000 The Internet arrived, but not integrated with DBM or mass advertising<BR>2001 BMW brings them all together<BR><BR>BMW Buyers Not Necessarily Driven by Price<BR>BMW customers want:<BR>A realization of the brand promise<BR>Performance, safety, technology, innovation<BR>Recognition<BR>Service<BR>Information<BR>Convenience<BR>Helpfulness </P>



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