Media Economics: Theory and Practice

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Media Economics: Theory and Practice
需要: 50 个论坛币  [购买]

<BR>
<P><IMG src="http://ec1.images-amazon.com/images/I/51xqo3W9fLL.jpg" border=0></P>
<P>Publisher:   TF-LEA<BR>Number Of Pages:   312<BR>Publication Date:   2003-11-01<BR>Sales Rank:   206820<BR>ISBN / ASIN:   0805845801<BR>EAN:   9780805845808<BR>Binding:   Paperback<BR>Manufacturer:   TF-LEA<BR>Studio:   TF-LEA</P>
<P><BR>This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec</P>

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关键词：Economics Practice Economic practic econom techniques business economic primary overall

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