<P><IMG src="http://ec1.images-amazon.com/images/I/51xqo3W9fLL.jpg" border=0></P>
<P>Publisher: TF-LEA<BR>Number Of Pages: 312<BR>Publication Date: 2003-11-01<BR>Sales Rank: 206820<BR>ISBN / ASIN: 0805845801<BR>EAN: 9780805845808<BR>Binding: Paperback<BR>Manufacturer: TF-LEA<BR>Studio: TF-LEA</P>
<P><BR>This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec</P>