Emotion and Reason in Consumer Behavior

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2007-7-11 11:14:00 上传

Emotion and Reason in Consumer Behavior
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Emotion and Reason in Consumer Behavior

Publisher: Butterworth-Heinemann
Number Of Pages: 184
Publication Date: 2006-01-09
Sales Rank: 260963
ISBN / ASIN: 075067976X
EAN: 9780750679763
Binding: Hardcover
Manufacturer: Butterworth-Heinemann
Studio: Butterworth-Heinemann

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

* Provides new insights on an emerging topic
* Uses sound academic research at a level students can understand
* Explores satisfaction as an influence in marketing

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关键词：Behavior Consumer Emotion Motion Reason Behavior Consumer Emotion Reason

too expensive

太贵了，只好放弃

太贵了!应便宜些!

太贵了。能否便宜点啊

感谢感谢！