【目录】: EVd2>2A#
1. GOOGLE AND GLOBAL INTERNET MEDIA INSIGHTS ..........................................1
1.1 Introduction and analysis ...........................................................................................1
1.2 Internet media companies ...........................................................................................2
1.3 Key trends for digital media companies .....................................................................3
1.3.1 Overview of media company activities -
1.3.2 Search services
1.3.3 Digital media advertising
1.3.3.1 Online advertising of key importance to Google
1.3.4 Mobile sector
1.3.4.1 Media company activity in the mobile space
1.3.5 Home media centres/networking !
1.3.6 The Virtual MSO
1.3.7 Cloud computing z/!<!6PD
1.3.8 Are Google, Microsoft and Apple the next utilities in telecoms? EIA; 5E=td
1.3.9 The developing markets – focus on China YK~5{
1.4 Google ........................................................................................................................10 |OW~a.t{
1.4.1 Google, Apple and Microsoft in the battle of the giants PzCk
1.4.2 Google puts its weight behind FttH Hz=E*tb
1.4.2.1 Asia Pacific fibre deployments – what it means for Google ]RmyO|p
1.4.3 Google’s other significant activities IS,2g+
1.4.3.1 Google TV n? yCim*c
1.4.3.2 Google Buzz g,'Id>>v
1.4.3.3 Google Energy _gl),l
1.4.3.4 Google Chrome browser and OS 0qt%Yl lE
1.4.3.5 iGoogle 7Wq59|
1.4.3.6 Google Ventures i:q6`uY<
1.4.3.7 Google Android K i#+_(
1.4.3.8 Google PowerMeter ]EG-}|'gj
1.4.3.9 Google supporting smart grids ?etn jl|s
1.4.3.10 Mobile image ads from Google [Uz@o/V
1.4.3.11 Unity submarine cable JvV6eb(u
1.5 Other issues ...............................................................................................................17 ,aYe(af
1.5.1 Copyright HEx.Jfo
1.5.2 Internet media bypassing the telcos ,`2$.N
1.5.3 White spaces /+G=&9
2. GLOBAL SOCIAL NETWORKS AND ONLINE GAMING TRENDS .........................20 U n4n
2.1 Social networks market summary .............................................................................20 '<|bL\4&
2.1.1 Mobile social networking []8:L*'k
2.1.1.1 FaceTime (Kb.gk/0U
2.2 Social networks market insights ...............................................................................23 uG=}M
2.2.1 Social media after the financial crisis @/F1V@[)
2.2.2 Emerging social media trends 9BQpn6Za@
2.3 Brief case studies .......................................................................................................24 BUz
2.3.1 Facebook eA%tl.W_
2.3.2 MySpace -0 <'A
2.3.3 Twitter }zHGy[U
2.3.4 LinkedIn wwr(7B
2.3.5 Wikimedia/Wikipedia 5FS9-iw;
2.4 Online and mobile gaming market ...........................................................................27 c!Y=<ZN|R
2.4.1 Online gaming wL+ &!N~
2.4.2 Mobile gaming Global Digital Media - Online Sector Entertains the World Na<]y7Df5`
2.4.3 Virtual worlds and social gaming z 3$'!?G
2.4.4 Online gambling YhV\K{)
2.4.5 Mobile gambling %kG{_v{y
2.4.6 In-game advertising xD.x}T
3. GLOBAL ONLINE VIDEO MEDIA TRENDS ..............................................................32 V?0za ?
3.1 The power of online video media ..............................................................................32 u7isKKx(
3.1.1 Introduction h2Q|IZ
3.1.2 Online video media versus IPTV opcJ@g4nK
3.1.2.1 IPTV *!b|1mo
3.1.3 Advantages of online video media qHB6*o m
3.2 Killer applicati***** .....................................................................................................34 3VLU_2f~
3.2.1 Personal video :UwW>0a Z
3.2.2 Video conferencing and telepresence ^'b+j*p6p
3.2.3 Video iPods EpsS)R;/
3.2.4 Internet Video-On-Demand (iVoD) Q#E`+uG:CP
3.2.4.1 TV shows on the internet /L%<h934
3.3 Delivery trends ...........................................................................................................39 z9RkhYGK *
3.3.1 Streaming content into the home \2<(9eU+s
3.3.1.1 TiVo and YouTube tie-up Yki HB
3.3.1.2 Apple TV demolishing telco and broadcasting business models j[fgex5c
3.3.2 Video Content Delivery Network (CDN) services ]p0Rz`M
3.3.3 Geo-blocking qIQjyQ$<
3.4 Online video media statistics and forecasts ..............................................................42 9co>h&u
3.5 Background: video streaming and P2P ....................................................................43 w#Tk!5>~
3.5.1 Streaming video 3|{Dq
3.5.2 Peer-to-Peer (P2P) networks hzbsKi2xJ
3.6 Conclusion: The future of video in telecoms ...........................................................45 bfl'O#a
4. OTHER KEY ONLINE ENTERTAINMENT SERVICES ............................................46 (wbLsB7
4.1 Digital media and entertainment ..............................................................................46 5b/NC+o5
4.1.1 Digital media and entertainment services "'+yVoXF
4.1.2 Demand for faster networks z2vK%c/T9l
4.1.3 Unlimited bandwidth is disrupting infrastructure models oA@ihOj
4.1.4 Other general trends P:% cke
4.2 Key online entertainment services ............................................................................49 w))lGY
4.2.1 Adult services H!#q.^U
4.2.2 Online dating {Z|tt#n
4.2.3 Music p"X1[
4.3 Digital Rights Management (DRM) .........................................................................52 {pM_u=^
5. ONLINE ADVERTISING AND MARKETING TRENDS ............................................53 M<-_Zn
5.1 Market summary .......................................................................................................53 [gSV 5p
5.2 Market insights ..........................................................................................................55 PR90? ;}wv
5.2.1 C*****umers will lead the way HDuw 0
5.2.2 Changes in internet advertising D+I~5 K
5.2.3 Mobile advertising lXAy&t
5.2.3.1 Advertising on mobile apps %iaB9;_6ow
5.2.4 Mobile Location-Based Advertising (MLBA) PTAN]0
5.2.5 TV advertising F}_23~3P
5.2.6 Hulu btT!'7&
5.3 Key online advertising categories .............................................................................59 U+H4%2u 4}
5.3.1 In-game advertising $~ -)E9+
5.3.2 Social media advertising Global Digital Media - Online Sector Entertains the World `zH;M8w
5.3.3 Online video advertising 8 4<HyeJ
5.3.4 Online search advertising 8JH6B|3]
6. IMPACT ON TRADITIONAL MEDIA ..........................................................................63 9>,3Fc=:
6.1 Market summary .......................................................................................................63 };>LA
6.2 Market insights ..........................................................................................................63 SneW(q;
6.2.1 From calls to applicati***** kOdm\7Q~
6.2.2 Expect delays and roadblocks v%>@p8-\
6.2.3 Fragmentation, c*****olidation, mergers and acquisiti***** MPVx 4:Wx
6.2.4 Where are the new opportunities? mLTP*0L
6.2.5 Think international -Zv 02bo
6.2.6 Media and Telco's adapting business to the new Digital Economy }> rP 13
6.3 Whatever happened to media convergence? ............................................................65 >]llH0-
6.3.1 Convergence substitution tvY* Tw
6.3.2 New business models for media content required XD2.uL|i"
6.4 Media companies need to disaggregate and rebuild ................................................68 &eV.]qzx>
6.5 TV broadcasters .........................................................................................................69 k e :33
6.5.1 Making progress (Zo:h~*
6.5.2 DVR and advertising 7{PVU $uy
6.5.2.1 DVRs impact on US TV advertising market `+A5z%1o
6.6 Radio broadcasters ....................................................................................................71 @~A s.o
6.6.1 Digital radio 20Fj{
6.7 Newspaper publishers ...............................................................................................72 .h<as-<
6.7.1 Newspaper publishers under pressure 8b[KPf5iL
6.7.1.1 Print News versus internet in the OECD cXeSs2[T?
6.7.2 An interesting venture: Journalism Online 4m.X$f5r1
6.7.3 The rise of online news paywalls h"BNF{
6.7.4 Murdoch’s denial a death knell for publishers jCt -\O[
6.7.5 Digital e-readers |AjMp.t^O
6.7.5.1 The hype and reality of the iPad FVAD4o:ft
6.7.6 Brand is key in online media vZWF(b
6.7.6.1 Rapidly changing online news market P#]kx\X
》7》8》9............
- Global Digital Media - Online Sector Entertains the World.pdf