Consumer Driven Electronic Transformation Applying New Technologies to SC(首发)

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Consumer Driven Electronic TransformationApplying New Technologies to Enthuse Consumers and Transform the Supply Chain

Editors:

• Prof. Georgios J. Doukidis,
• Dr. Adam P. Vrechopoulos
• …show all 2hide
  

ISBN: 978-3-540-22611-6 (Print) 978-3-540-27059-1  (Online)

About this book
The dominant role of Efficient Consumer Response (ECR) practices in the retail industry today has created a strong need for collaboration between business and research communities for the development of robust theoretical frameworks and intelligent technological solutions towards providing direct managerial implications to the retail industry players. To this end, this book aims to highlight the emerging trends, challenges and opportunities in the retail industry, under the perspective of the changing consumer and business behavioural patterns, the reconfiguration of intra- and inter-organizational relationships and the evolving technological capabilities. Elaborating on the core ECR concepts, the book emphasizes the role of consumer behaviour research as the driving force for the configuration of the retail value chain processes. Along these lines, the application of the latest technological inventions to enthuse consumers through accurate targeting along with the identification of the potential of the new technologies, processes and strategies for transforming the supply chain constitute the main pillars of the book. Specifically, the book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. Finally, the book underlines the great potentials for new technologies and processes from a supply and demand side perspective.

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关键词：Technologies electronic transform Technolog formation Online all industry research business

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高效消费者响应（ECR）的做法在零售行业的主导作用，今天已经创造了一个强大的业务和研究社区的发展强大的理论框架和智能技术解决方案，对提供管理直接影响到零售行业参与者之间的协作需要。为此，这本书的目的是强调在零售行业新的发展趋势，面临的挑战和机遇，在不断变化的消费者和企业的行为模式，重新配置内部和组织间的关系，并不断发展的技术能力的角度。阐述ECR概念的核心，这本书强调的作用，消费者行为研究为动力的零售价值链流程的配置。沿着这些线路，应用最新的技术发明热血沸腾消费者通过准确的定位与识别的潜在的新技术，新工艺和战略转化的供应链构成了本书的主要支柱。具体来说，本书着重于新兴技术和技术的供应链管理和协作，以及对新兴关系和多渠道零售的电子转换。它的目的是支持零售商，消费品制造商和第三方应用最新的技术发明，改造价值链。它还试图引导从业人员有效地进行，采用新技术，以点燃消费者的热情。同样，这本书的目的是为了帮助企业更准确的消费者和购物者的意愿与重点投资，在较短的时间内，并与更多的成功为目标。最后，本书强调从供给和需求面来看，新的技术和工艺的潜力巨大。

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