Strategic Management： An Integrated Approach，9th Edition

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Strategic Management： An Integrated Approach，9th Edition

Charles W. L. Hill
University of Washington
Gareth R. Jones
Texas A&M University

Brief Contents

PART ONE INTRODUCTION TO STRATEGIC MANAGEMENT
      1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage………………………………1
      2 External Analysis: The Identifi cation of Opportunities and Threats……………………………………………………………… 38

PART TWO THE NATURE OF COMPETITIVE ADVANTAGE
      3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profi tability………………………………… 72
      4 Building Competitive Advantage Through Functional-Level Strategy………………………………………………………… 106

PART THREE STRATEGIES
      5 Building Competitive Advantage Through Business-Level Strategy…………………………………………………………… 142
      6 Business-Level Strategy and the Industry Environment……………………………………………………………………………176
      7 Strategy and Technology……………………………………………………………………………………………………………………… 209
      8 Strategy in the Global Environment ………………………………………………………………………………………………………. 242
      9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing……………… 283
      10 Corporate-Level Strategy: Related and Unrelated Diversifi cation…………………………………………………………… 311

PART FOUR IMPLEMENTING STRATEGY
      11 Corporate Performance, Governance, and Business Ethics……………………………………………………………………. 345
      12 Implementing Strategy in Companies That Compete in a Single Industry……………………………………………….. 378
      13 Implementing Strategy in Companies That Compete across Industries and Countries……………………………… 421

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关键词：Management Integrated integrate Managemen Strategic

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