Impacts of Store Environmental Cues on Store Love and Loyalty

【作者(必填)】Wanmo Kooa & Youn-Kyung Kima


【文题(必填)】Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/08961530.2013.759044



求助。

作者:Koo, Wanmo1
Kim, Youn-Kyung1 ykim13@utk.edu.
来源:Journal of International Consumer Marketing; Mar2013, Vol. 25 Issue 2, p94-106, 13p.
文献类型:Article.
主题语:*RETAIL stores
*CUSTOMER loyalty
*BRAND name products
*RETAIL industry
*WORK environment.
作者提供的关键字:apparel
single-brand
store environment
Store love
store loyalty.
NAICS/Industry Codes:453998 All Other Miscellaneous Store Retailers (except Tobacco Stores).
摘要:Based on the stimulus-organism-response (S-O-R) model, this study examined whether and which store environmental cues (S, i.e., ambient, design, social, and merchandise) increase consumer/store emotional attachment (O) and whether this attachment leads to store loyalty (R) in the context of a single-brand apparel store. To capture the consumer/store emotional attachment, the store love construct was used as the mediator between store environment and store loyalty. The results indicated that design and merchandise cues positively affected store love. Also, store love was determined to be a significant predictor of store loyalty. [ABSTRACT FROM PUBLISHER].
Copyright of Journal of International Consumer Marketing is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.).
作者单位:1Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville, Tennessee, USA.
ISSN:08961530.
DOI:10.1080/08961530.2013.759044.
入藏编号:85318521.

只有摘要，很杯具哦

cll9981 发表于 2013-2-11 23:25
只有摘要，很杯具哦

十分需要全文哦

请求帮助提供全文

谁能帮助提供下全文呢？谢谢！

xjqxxjjqq 发表于 2013-2-12 11:54

你太强大了！谢谢！