How to write a marketing plan 英文原版PDF

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How to write a marketing plan.

作者:                 Westwood, John


内容简介      ······  
A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan a...
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A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

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关键词：Marketing 英文原版pdf market write marke identify marketing 英文原版 Internet business

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THANKS

good

感谢分享！看下老外是怎么写marketing plan的。

感谢

good

谢谢分享！幸好还能看得懂英文。

mark

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