第一篇:
【作者(必填)】Rajdeep Grewal, Alok Kumar, Girish Mallapragada, Amit Saini
【文题(必填)】
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship
【年份(必填)】2013, Journal of Marketing Research: Vol. 50, No. 3, pp. 378-398.