求Promotional Marketing or Word-of-Mouth? Evidence from Online

【作者(必填)】

• Xianghua Lu (lxhua@fudan.edu.cn),
• Sulin Ba (sulin.ba@business.uconn.edu),
• Lihua Huang (lhhuang@fudan.edu.cn) and
• Yue Feng (yuefeng@ust.hk)
  

【文题(必填)】Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://isr.journal.informs.org/content/early/2013/01/28/isre.1120.0454.abstract



【作者(必填)】
Zoey  Chen, 1

1PhD candidate in marketing, Scheller College of Business, Georgia Institute of Technology.

zoey.chen@scheller.gatech.edu
Nicholas H.  Lurie2

2Associate Professor, School of Business, University of Connecticut.

lurie@uconn.edu






【文题(必填)】
Temporal Contiguity and Negativity Bias in the Impact of Online Word-of-Mouth






【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.journals.marketingpower.com/doi/abs/10.1509/jmr.12.0063?journalCode=jmkr