求The Connected Customer: The Changing Nature of Consumer and Business Markets

【作者(必填)】Stefan H.K. Wuyts，Marnik G. Dekimpe，Els Gijsbrechts，F.G.M.(Rik) Pieters

【文题(必填)】The Connected Customer: The Changing Nature of Consumer and Business Markets


【年份(必填)】Routledge, 2010年1月12日

【全文链接或数据库名称(选填)】http://www.google.com.tw/books?id=9cQAQMZ4H2IC&printsec=frontcover&hl=zh-CN#v=onepage&q&f=false
求这本书的电子版

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication···

求书 The Connected Customer: The Changing Nature of Consumer and Business Markets

求书 The Connected Customer: The Changing Nature of Consumer and Business Markets

求书 The Connected Customer: The Changing Nature of Consumer and Business Markets

求书 The Connected Customer: The Changing Nature of Consumer and Business Markets

求书 The Connected Customer: The Changing Nature of Consumer and Business Markets