Market-Based Management (sixth edition) Roger J. Best

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Book Description[size=0.86em]Publication Date: January 19, 2012 | ISBN-10: 0130387754 | ISBN-13: 978-0130387752 | Edition: 6
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.


This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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关键词：Management Managemen Edition market Manage Roger

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我勒个去，全英文？看起来有点费劲儿。。。

好资源！！鼓掌！！

thanks for sharing

thank you so much for sharing this book
we re still using it as a reference book here in uiuc

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Thanks for sharing!!!!!!!

感谢分享，非常有用！！！