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PART ONE: PLANNING 1
Section 1: Setting Goals Is Easy—Finding Them Later Is the Hard Part
Knowing Where You Are Going 2
Miriello Grafico: Managing Employee Expectations 3
SamataMason: Emulating Client Successes 7
Liska + Associates: Keeping the Big Picture in Sight 11
Rigsby Design: A Constant State of Becoming 15
Section 2: Reputation—Boost or Burden?
Can You Hang Yourself on the Hook You’ve Created for Clients to Grab Onto? 19
Cahan & Associates: Putting Your Reputation to Work 20
Landor Associates: How to Defeat Complacency 24
Bull Rodger: Reputation as a Control Factor 28
Michael Schwab Studio: Sticking with a Good Thing 31
PART TWO: MANAGING 35
Section 3: Running a Business That Doesn’t Eat Your Creativity for Lunch
Staying Sharp Creatively and Administratively 36
Gee + Chung Design: Listening to One’s Heart 37
Mirko Ilic´ Corp: Uncompromising Creative Ideals 42
Sagmeister, Inc.: Find Balance Between Work and Life 46
Terry Marks Design: Seven Postulates for Good Business 50
Section 4: You Can’t Paddle If You’re at the Helm
Building on the Star Quality of Your Good Name 54
Kiku Obata & Company: Taking Turns at the Plate 55
Trickett & Webb: Lots of Small Pyramids 59
Chase Design Group: Delegation, Finally 63
Ted Wright Illustration: Let the Work Do the Talking 67
Being a Good Manager and Inspirer at the Same Time 71
Watts Design: Everyone’s an Art Director 72
Fossil, Inc.: Directing Art and Hearts 76
Vrontikis Design Office: The Gentle Leader 80
Willoughby Design Group: Respect, Perspective, and Stepping Away 83
PART THREE: COOPERATING 87
Section 6: Together, Wing to Wing and Oar to Oar
When You Know How Your Business Partner Looks in Pajamas 88
Richardson or Richardson: Dissolving an Office 89
Parham Santana: Together, Day In and Day Out 93
Number 17: How to Stay Best Friends 97
Sayles Graphic Design: Keeping the Business Alive 101
Section 7: Design or Get Out of the Way
How Not to Knock Heads with People Who Are Nearly as Smart as You Are 106
BBK: A Laissez-Faire Partnership 107
AdamsMorioka: Divide and Conquer 112
Pressley Jacobs: a design partnership: Reshaping Management 116
Pentagram: To Each His or Her Own Specialty 120
PART FOUR: GROWING 125
Section 8: Post–Sliced Bread
How to Behave When You’re the Latest, Greatest Thing 126
Concrete: Blind Optimism and Success 127
VSA Partners: Leveraging Growth through Notoriety 131
Jennifer Sterling Design: Ignoring Fame Altogether 135
Alexander Isley Inc.: Broadening One’s Base 138
Section 9: This Land Is My Land; This Land Is My Land
Opening an Office in Another City or Country 142
Turner Duckworth: A Trans-Atlantic Friendship 143
Desgrippes Gobé Group: Logical Worldwide Expansion 147
Johnson & Wolverton: Getting Started Overseas 151
Selbert Perkins Design: An Office on Both Coasts 156
Section 10: Quick-Start Start-Up
How to Get Out of the Blocks Quickly 160
WINK: Becoming Vested in Yourself 161
Archrival: How to Cause a Stir 166
no.parking: Fueled by Naïveté and Hope 171
Dotzero Design: When Is the Right Time to Start? 174
PART FIVE: RETHINKING 179
Section 11: Recovering from the Loss of a Significant Client
The External Big Hit 180
Lippa Pearce Design: How to Be Irreplaceable 181
Colby & Partners: Deal with It and Move On 185
KMS Team: On Being Prepared 189
Kendra Power Design & Communication, Inc.: Learning from Loss 194
Section 12: Recovering from the Loss of a Significant Creative
The Internal Big Hit 197
EM2 Design: Making Staff Feel Completely at Home 199
The Richards Group: When to Hold on and When to Let Go 203
Waters Design: The Unthinkable and Its Aftermath 207
Bailey Lauerman: Preparation and Prevention 212
Section 13: Setting a New Direction
Filing a Revised Flight Plan with Clients and Staff 216
KINETIK Communication Graphics/Kitchen [K]: Launching a Dream 217
Designkitchen: Sharpening Focus on Core Strengths 222
KBDA: Moving to New Digs 226
Melvær&Lien: Presenting a Brand-New Face 231
PART SIX: LEAVING 235
Section 14: It’s My Party and I’ll Fly If I Want To
Leaving One Firm and Starting Another 236
Mitre Design: A Firm Splits in Two 237
erowe design: A Fledgling Firm Owner Reflects 241
Art Chantry: On Leaving One’s Stomping Grounds 245
Bo Bothe/Savage Design Group: On Not Leaving 249
Section 15: To Boldly Go Where No Firm Has Gone Before
Breaking Into New Areas of Business 252
Hornall Anderson Design Works: Changing In-House Culture 253
LogoLounge, Inc./Gardner Design: How to Start a Second Business 257
UNO Hispanic Advertising + Design: The Benefits of a Very
Defined Niche 262
Wired/Plunkett + Kuhr: Reevaluating Success 267
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[此贴子已经被作者于2007-11-20 19:10:58编辑过]
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