Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 11/

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 11/E  2011 Concepts and Cases, 694 pages
Fred R. David, Francis Marion University

Part 1: Overview of Strategic Management

Chapter 1: The Nature of Strategic Management

The Cohesion Case: The Walt Disney Company – 2011

Part 2: Strategy Formulation

Chapter 2: The Business Vision and Mission

Chapter 3: The External Assessment

Chapter 4: The Internal Assessment

Chapter 5: Strategies in Action

Chapter 6: Strategy Analysis and Choice

Part 3: Strategy Implementation

Chapter 7: Implementing Strategies: Management and Operations Issues

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4: Strategy Evaluation

Chapter 9: Strategy Review, Evaluation, and Control

Part 5: Key Strategic-Management Topics

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability

Chapter 11: Global/International Issues

Part 6: Strategic-Management Case Analysis

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CASES

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关键词：competitive Management Strategic advantage Managemen Business Mission Vision 2011

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