2013新书发布： Global Operations Strategy Globa

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Global Operations Strategy  Fundamentals and Practice
Series: Springer Texts in Business and Economics        
Gong, Yeming
2013, XVI, 320 p. 109 illus.

• Presents operations in a strategic context for multinational organizations
• Provides case examples with insights from well known multinationals
• Covers a wide range of industries
  

       While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Content Level » Upper undergraduate
Keywords »  Cases - Decision Making - Information Management - International Strategy - Manufacturing Strategy - Operating Capacity                                                         
Related subjects » Operations Research & Decision Theory - Organization - Human Resource Management                                                              
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关键词：Operations operation Strategy Strateg ration practical strategic Business business examples

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