免费英文资料:消费者品牌选择的行为经济学

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The behavioral economics of consumer
brand choice: Establishing a methodology

Abstract
Matching theory predicts choices on concurrent variable ratio schedules will show maximization
via exclusive choice of the richest schedule. Preliminary research has revealed patterns
of brand selection data from individual consumers which show that consumer behavior exhibits
both matching and maximization. In this paper, we summarize the results of a study of 80
consumers
brand selections for nine product categories which indicate that the patterns identified
in our initial research can be generalized. We discuss the implications of our findings for
research in the behavioral economics of consumption in marketing-oriented economies and for
the issue of what and how consumers maximize.

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关键词：行为经济学 英文资料 行为经济 经济学 消费者 individual behavioral summarize research matching

    这么多坛友下载啊,春节快乐

    没想到这个资料这么火啊

很有兴趣

春节快乐哦

ljf2007 发表于 2014-1-28 20:19
很有兴趣

新年发财

    谢谢斑竹鼓励

    这么多人下载俺的资料,斑竹盖了图章了,谢谢喔,也可以加点鼓励喔

谢谢！