<h1><font color="#ff0000" size="4">Search good<br/></font><font size="3"></font></h1><h1><font size="3"><font color="#0033ff">From Wikipedia</font><br/></font></h1><h1><font size="3">In economics, a search good is a product or service with features and characteristics easily evaluated before purchase. In a distinction originally due to Philip Nelson, a search good is contrasted with an experience good.</font></h1><h1><font size="3">Search goods are more subject to price competition, as consumers can easily verify the price of the product at other outlets and make sure that the products are comparable. Branding and detailed product specifications act to transform a product from an experience good into a search good.<br/></font></h1><div id="bodyContent"><p></p></div>
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