Consumer Behaviour - A European Perspective, 5th ed. (Solomon et al)

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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers.

This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

Consumer Behaviour A European Perspective.pdf (15.18 MB, 需要: 25 个论坛币)

2014-4-11 08:00:38 上传

Consumer Behaviour - A European Perspective, 5th ed. (Solomon et al)
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Paperback: 672 pages

• Publisher: Pearson Education Limited; 5 edition (October 9, 2013)
• Language: English
• ISBN-10: 0273772724
• ISBN-13: 978-0273772729
• Product Dimensions: 1 x 7.5 x 10.2 inches
• Shipping Weight: 2.8 pounds
  

http://www.amazon.com/Consumer-Behaviour-A-European-Perspective/dp/0273772724/ref=sr_1_3?ie=UTF8&qid=1397173178&sr=8-3&keywords=Consumer+Behaviour%3A+A+European+Perspective

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关键词：perspective Perspectiv Behaviour European Consumer including marketing structure problems provides

感谢分享好书！

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谢谢楼主！

楼主发的书都不错 能发些财会证券最新的吗

上课要用，非常急需，太感谢啦，雪中送炭啊！！

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真的急用，本人学生。跪谢！！

xxyserena 发表于 2015-9-30 15:19
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谢谢楼主！
真的急用，本人学生。跪谢！！

欢迎来市场营销版交流分享，表现活跃积极的坛友，会进行奖励哦

你好，请问可以麻烦有这本书的学长学姐传给我吗^_^ 正在英国念本科大图书馆已经接不到这本书了，很着急考试要用，万分感激！
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