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Title:	Should brands fly solo or stay in the family of the master brand?
Author(s):	J. Fernandez
Source:	Strategic Direction, Vol. 26 Iss: 5
Author(s):	J. Fernandez
Keywords:	Brand management, Marketing strategy, Promotional methods, Strategic marketing, United Kingdom
Publisher:	Emerald Group Publishing Limited

http://www.emeraldinsight.com/journals.htm?articleid=1852967&show=html

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关键词：emerald emeral Era EME 数据库 数据库 management marketing methods family