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[数据挖掘书籍] Marketing Analytics Data-driven Techniques with Microsoft Excel [推广有奖]

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大家开心 发表于 2014-4-29 02:30:24 |显示全部楼层 |坛友微信交流群
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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
  • Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
  • Reveals how to target and retain profitable customers and avoid high-risk customers
  • Helps you forecast sales and improve response rates for marketing campaigns
  • Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
  • Covers social media, viral marketing, and how to exploit both effectively
Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Marketing Analytics Data-driven Techniques with Microsoft Excel.pdf (26.47 MB, 需要: 15 个论坛币)


File Size: 65480 KB Print Length: 720 pages Publisher: Wiley; 1 edition (January 8, 2014) Sold by: Amazon Digital Services, Inc. Language: English ASIN: B00HSIJAH6

http://www.amazon.com/Marketing-Analytics-Data-Driven-Techniques-Microsoft-ebook/dp/B00HSIJAH6/ref=sr_1_1?ie=UTF8&qid=1398707197&sr=8-1&keywords=Marketing+Analytics%3A+Data-driven+Techniques+with+Microsoft+Excel
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关键词:Techniques Marketing Analytics Microsoft Technique Microsoft Excel

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唐伯小猫 发表于 2014-4-30 06:41:44 |显示全部楼层 |坛友微信交流群
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xmuhlf 发表于 2016-1-20 11:22:08 |显示全部楼层 |坛友微信交流群
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