Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Series: Management for Professionals
Hardcover: 179 pages
Publisher: Springer; 2014 edition (May 19, 2014)
Language: English
ISBN-10: 3319048848
ISBN-13: 978-3319048840
Product Dimensions: 9.2 x 6.1 x 0.5 inches
Shipping Weight: 11.2 ounces
http://www.amazon.com/Product-Information-Management-Practice-Professionals/dp/3319048848/ref=sr_1_1?ie=UTF8&qid=1402932027&sr=8-1&keywords=Product+Information+Management%3A+Theory+and+Practice
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(Management for Professionals) Jorij Abraham (auth.)-Product Information Managem.pdf
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