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雷达卡
作者：Jiazhuo G. Wang, Juan Yang
出版社：Springer
页数：148
出版时间：September 2013
语言：English
格式：pdf
内容简介：
The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized enterprises (SMEs), specifically those that are successfully listed on China’s capital market; in other words, it is a dissection of those Chinese business models that have “worked.” In China, there are over 10 million companies that are registered with China’s State Industrial and Commercial Administration and over 40 million unregistered businesses. Among them, only about 1,000 companies became successfully listed on China’s capital market and were able to obtain public funds from equity investors. This book takes a look at who these “lucky ones” were and what business models led to their success in a highly competitive Chinese market, investigations that will certainly be of interest to both Chinese and international readerships.
In addition, this book provides a nuanced and micro view of the Chinese economy. As China’s economy increasingly receives attention worldwide, the amount of research and publications on China’s economy is also growing exponentially. However, the majority of these studies only focus on the macro level of the Chinese economy and aggregate variables such as GDP, growth rate, inflation, etc., while little research has been done at a micro and company level to analyze the Chinese economy. Thus, this book’s focus on the case studies of representative firms may help fill some gaps in the study of business and the economy in China.
Furthermore, this book hopes to dispel certain misconceptions about the nature of the Chinese economy. There is currently a stereotypical view about Chinese economy, for example that China, as the workshop of the world, primarily produces low-end products with low prices to be sold in other countries by budget retailers like Wal-Mart or dollar stores. While that is true to some extent, it is certainly not the whole story. The companies analyzed in this book cover a wide spectrum of industries including modern agriculture, alternative energy, resources recycling, mobile games, animation, luxury products, supply chain management, filmmaking and TV series production, displaying to readers the brand-new industrial structure of Chinese companies in the 21st century.
Table of Content
Front Matter Pages i-xviii
1、SME and SME Board of China’s Capital Market Pages 1-6
2、The Power of Batteries: The Story of BYD Pages 7-18
3、Urban Mining: The Story of GEM Pages 19-31
4、Moving Towards New Agriculture: The Story of Western Animal Husbandry Pages 33-45
5、The King of Mobile Game: The Story of Ourpalm Pages 47-57
6、You Only Need to Dial One Number: The Story About Eternal Asia Pages 59-73
7、The Bird of First Light: The Story of Sunbird Yacht Pages75-87
8、The Era of “Designed in China”: The Story About Alpha Animation Pages 89-101
9、China’s Warner Brothers: The Story of Huayi Brothers Media Pages 103-114
10、A Paver of the Road Not Taken: The Story of Huace Film and TV Pages 115-127
11、The Window to China’s New Economy—What Can We Learn from these Case studies? Pages 129-136
BackMatter Pages 137-139
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