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Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach. Contents Definition of business model innovation in established firmsPlacing business model innovation into the arena of corporate entrepreneurshipA conceptual business model innovation process modelBusiness model innovation management practices for business unit managers Target Groups Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation managementBusiness-unit and corporate-level managers in established firms The Author Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg. | |||
| Content: Front Matter....Pages I-XVII Introduction....Pages 1-10 Theoretical Foundation....Pages 11-58 Empirical Case Study Work Approach....Pages 59-78 Case Descriptions: BMI Outcome and Process....Pages 79-131 A Conceptual BMI Process Model....Pages 132-134 BMI Management Practices for Business Unit Managers....Pages 135-157 Conclusion and Implications....Pages 158-165 Back Matter....Pages 167-184 本帖隐藏的内容
Realizing Business Model Innovation A Strategic Approach for Business unit managers.pdf
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