[数据挖掘理论与案例] Right-Time Experiences: Driving Revenue with Mobile and Big Data [推广有奖]

0关注
324
粉丝

已卖：112896份资源

泰斗

25%

还不是VIP/贵宾

TA的文库 其他...

大家开心文库

威望: 9 级
论坛币: 1034074 个
通用积分: 866.5978
学术水平: 3617 点
热心指数: 3599 点
信用等级: 3043 点
经验: 609459 点
帖子: 1853
精华: 204
在线时间: 2037 小时
注册时间: 2013-10-3
最后登录: 2025-12-25

楼主

大家开心 发表于 2014-9-26 00:41:05 |AI写论文

是否 +2 论坛币

k人参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Grasp how mobile, big data, and analytics are combining to change business processes

Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Dataillustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers.

In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing—mobile, cloud computing. big data, and analytics—has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes:

Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies
A three step action plan for getting started and overcoming obstacles
An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics
A guide to drawing insight from mobile, social, and other sources to create richer experiences

If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.