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[数据挖掘理论与案例] Right-Time Experiences: Driving Revenue with Mobile and Big Data [推广有奖]

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Grasp how mobile, big data, and analytics are combining to change business processes

Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Dataillustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers.

In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing—mobile, cloud computing. big data, and analytics—has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes:

  • Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies
  • A three step action plan for getting started and overcoming obstacles
  • An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics
  • A guide to drawing insight from mobile, social, and other sources to create richer experiences

If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.

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Maribel Lopez-Right-Time Experiences_ Driving Revenue with Mobile and Big Data-W.pdf (2.26 MB, 需要: 10 个论坛币)

Hardcover: 320 pages
Publisher: Wiley; 1 edition (October 6, 2014)
Language: English
ISBN-10: 1118847350
ISBN-13: 978-1118847350
Product Dimensions: 9.8 x 5.9 x 0.6 inches
Shipping Weight: 1.5 poundshttp://www.amazon.com/Right-Time-Experiences-Driving-Revenue-Mobile/dp/1118847350/ref=sr_1_1?ie=UTF8&qid=1411662996&sr=8-1&keywords=Right-Time+Experiences%3A+Driving+Revenue+with+Mobile+and+Big+Data




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关键词:Experiences Experience Big data experie Revenue Mobile businesses companies employees customer

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shuangshi1010 发表于 2014-9-26 09:13:16 |只看作者 |坛友微信交流群
这么牛的  萨丹哈

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jinyizhe282 发表于 2014-9-26 12:23:53 |只看作者 |坛友微信交流群
这么牛的

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acctoftony 发表于 2014-9-26 17:16:19 |只看作者 |坛友微信交流群
谢谢分享。

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michaelkuo8818 发表于 2014-9-26 23:24:04 |只看作者 |坛友微信交流群
nice nice

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水天一色DIY 在职认证  发表于 2014-9-27 09:17:39 |只看作者 |坛友微信交流群
谢谢分享

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wl5f 在职认证  发表于 2014-9-28 04:48:27 |只看作者 |坛友微信交流群
Right-Time Experiences: Driving Revenue with Mobile and Big Data

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shortsale 发表于 2014-9-28 06:53:27 |只看作者 |坛友微信交流群
谢谢分享。

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sdczxyxq 发表于 2014-9-28 11:42:12 |只看作者 |坛友微信交流群
非常感谢楼主

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de1234 发表于 2014-9-28 15:31:44 |只看作者 |坛友微信交流群
Wanna take a look.

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