Intellectual Property Asset Management: How to identify, protect, manage and exp

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

In the new ‘knowledge-intensive economies’ Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company’s ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law.

Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected.  Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.

This book will provide students with:
• the basic Intellectual Property law knowledge needed to identify a potential IP issue
• the tools and understanding to assess an IP breach
• the ability to identify where the problem cannot be solved in house and where expert legal assistance is required
• the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome

本帖隐藏的内容

Claire Howell, David Bainbridge-Intellectual Property Asset Management_ How to i.pdf (2.29 MB, 需要: 5 个论坛币)

2014-12-10 00:59:38 上传

Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual pr ...
需要: 5 个论坛币  [购买]

• Paperback: 232 pages
• Publisher: Routledge; 1 edition (February 20, 2014)
• Language: English
• ISBN-10: 0415527929
• ISBN-13: 978-0415527927
• Product Dimensions: 9.6 x 6.8 x 0.6 inches
• Shipping Weight: 14.9 ounces
• http://www.amazon.com/Intellectual-Property-Asset-Management-intellectual/dp/0415527929/ref=sr_1_1_twi_1?ie=UTF8&qid=1418144430&sr=8-1&keywords=Intellectual+Property+Asset+Management%3A+How+to+identify%2C+protect%2C+manage+and+exploit+intellectual+property+within+the+business+environment
  

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏1 回帖

关键词：intellectual Management Managemen property identify business protect manage innovation businesses

谢谢谢谢谢谢小星星

谢谢分享

good stuff!

a good book!

非常感谢呀///

thanks a lot

ntellectual Property Asset Management: How to identify, protect, manage and exp [

Thanks for sharing!

Thanks for sharing!