认知金融学--消费、储蓄和投资的行为策略（英文版，2010）

相似文件 换一批

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

本帖隐藏的内容

Cognitive Finance_ Behavioral Strategies of Spending, Saving and Investing -2010.pdf (3.4 MB, 需要: 5 个论坛币)

2015-2-8 14:20:58 上传

认知金融学--消费、储蓄和投资的行为策略
需要: 5 个论坛币  [购买]

CONTENTS
Abstract vii
List of Figures ix
List of Tables xi
Chapter 1 Introduction 1
1.1. Context Specific Strategy Usage 1
1.2. Changes in Strategies 5
1.3. Behavioral Finance 7
1.4. Methods for Capturing Cognitive Processes 11
Chapter 2 Spending Strategies 17
2.1. Behavioral Evaluation 17
2.2. Usage of Behavioral Data 23
Chapter 3 Saving Strategies 39
3.1. Saving Literature 39
3.2. Saving Concept (Study 1) 43
3.3. Saving Differences (Study 2) 50
3.4. Saving Solutions 55
Chapter 4 Investment Strategies I 59
4.1. Company Concept (Study 3) 61
4.2. Company Evaluation (Study 4) 65
4.3. Company Positioning (Study 5) 70
4.4. Company Characteristics 74

Chapter 5 Investment Strategies II 81
5.1. Performance Prediction 81
5.2. Company Selection in Different Environments
(Study 6) 93
5.3. Company Selection with Memory Costs 104
(Study 7) 104
5.4. Company Selection with Information Costs
(Study 8) 111
5.5. Process Modeling 119
Chapter 6 General Discussion 129
6.1. Characterizing Mental Processes 129
6.2. Financial Personality 131
6.3. Economic Evaluation 133
Acknowledgements 137
References 139
Appendix 163
Index 179

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏4 回帖

关键词：金融学 英文版 Environments introduction differences 金融学 英文版

谢谢。。。。。。。。

恰好，正在研究消费、投资、储蓄，这本书将给我很大启发