【2012】Understanding Business Research

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好书。收藏了先

看看，O(∩_∩)O谢谢

Each chapter is organized using an accessible, comprehensivepedagogy that ensures a fluid presentation. Case studies showcasethe real-world applications of the discussed topics while criticalthinking exercises and Knowledge Checks supply questions that allowreaders to test their comprehension of the presented material.Numerous graphics illustrate the visual nature of the research, andchapter-end glossaries outline definitions of key terms. Inaddition, detailed appendices provide a review of basic conceptsand the most commonly used statistical tables.
Requiring only a basic understanding of statistics,Understanding Business Research is an excellent book forcourses on business statistics as well as business and managementscience research methods at the graduate level. The book is also avaluable resource for practitioners in business, finance, andmanagement science who utilize qualitative and quantitativeresearch methods in their everyday work.

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