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Book 图书名称：Understanding Business Research
Author 作者：Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Publisher 出版社：John Wiley & Sons
Page 页数：492
Publishing Date 出版时间：Aug 2012
Language 语言：English
Size 大小：4 MB
Format 格式：pdf 文字版
ISBN:9781118134269, 9781118342978
Edition: 第1版 搜索过论坛，没有该文档
Designed to assist readers in the fields of business, finance, and management science, this book provides step-by-step coverage of the research process including research design, models for design, statistical considerations, and guidance on writing and presenting results. Filled with simple explanations, real-world examples, and numerous illustrations to help readers understand complex and abstract concepts, this is an ideal book for MBA-level students, as well as researchers and practitioners who want understand and utilize qualitative and quantitative research methods in applied scenarios.
Explore the essential steps for data collection, reporting,and analysis in business research
Understanding Business Research offers a comprehensiveintroduction to the entire process of designing, conducting,interpreting, and reporting findings in the business environment.With an emphasis on the human factor, the book presents a completeset of tools for tackling complex behavioral and social processesthat are a part of data collection in industry settings.
Utilizing numerous real-world examples throughout, the authorsbegin by presenting an overview of the research process, outliningkey ideas relating to the business environment, ethics, andempirical methods. Quantitative techniques and considerations thatare specific to business research, including sampling and the useof assessments, surveys, and objective measures are alsointroduced. Subsequent chapters outline both common and specializedresearch designs for business data, including:
- Correlational Research
- Single Variable Between-Subjects Research
- Correlated Groups Designs
- Qualitative and Mixed-Method Research
- Between-Subjects Designs
- Between-Subjects Factorial Designs
- Research with Categorical Data
Requiring only a basic understanding of statistics,Understanding Business Research is an excellent book forcourses on business statistics as well as business and managementscience research methods at the graduate level. The book is also avaluable resource for practitioners in business, finance, andmanagement science who utilize qualitative and quantitativeresearch methods in their everyday work.
== Table of contents ==
Table of Contents
PART I: OVERVIEW OF THE RESEARCH PROCESS 1
1 RESEARCH AND BUSINESS 3
2 ETHICS AND RESEARCH 23
3 THE FOUNDATIONS OF RESEARCH 41
4 AN OVERVIEW OF EMPIRICAL METHODS 73
PART II: NUTS AND BOLTS OF RESEARCH 105
5 WRITING THE RESEARCH REPORT 107
6 REVIEWING THE LITERATURE AND FORMING HYPOTHESES 137
7 SAMPLING: THE FIRST STEPS IN RESEARCH 157
8 CREATING AND USING ASSESSMENTS, SURVEYS, AND OBJECTIVE MEASURES 183
9 A MODEL FOR RESEARCH DESIGN 215
PART III: COMMON RESEARCH DESIGNS 243
10 CORRELATIONAL RESEARCH 245
11 BETWEEN-SUBJECTS DESIGNS 271
12 SINGLE-VARIABLE BETWEEN-SUBJECTS RESEARCH 297
13 BETWEEN-SUBJECTS FACTORIAL DESIGNS 325
14 CORRELATED-GROUPS DESIGNS 351
15 RESEARCH WITH CATEGORICAL DATA 375
16 QUALITATIVE AND MIXED-METHODS RESEARCH 397
Appendix A: Statistics Behind the Research, or, ‘‘What Was I Supposed to Remember from My Statistics Class Anyway?’’ 417
Appendix B: Statistical Tables 435
Index 485
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