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International business is a reality in two parts of the business world in the Asia Pacific.
First, the pursuit of international business opportunities by companies in the region has
never been so vibrant and important as when domestic economies have been in its
cycles of growth, slowdown and then continued expansion. Second, trading and
foreign direct investment from countries inside and outside the region continues to
sculpt domestic business landscapes, creating new competitive contours for firms
indigenous to the host economies of the Asia Pacific, particularly for those firms
competing in, or competing from, large emerging markets such as China and India.
We wrote the second edition of International Business: An Asia Pacific Perspective with
these trends in mind. The text and cases in this book apply the most recent thinking
about international business and international management to help understand the
competitive environment that underlies international strategy issues relevant to a firm
competing in the Asia Pacific region. To develop this understanding, we have organized
the materials in the text portion of this book into three sections: (1) the international
business environment, (2) managing international growth, and (3) multinational
management.
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