【感谢sheepmiemie】英文文献5篇 - 文献求助专区

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mktzzk 发表于 2008-9-24 15:29:00 |AI写论文

是否 +2 论坛币

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1. Cheng, Simone; Terry Lam, and Cathy H. C. Hsu (2006), "Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior" Journal of Hospitality & Tourism Research, Vol. 30, No. 1, 95-116 DOI: 10.1177/1096348005284269

2. Singh, Jagdip (1990), "Voice, exit, and negative word-of-mouth behaviors: An investigation across three service categories " Journal of the Academy of Marketing Science, Volume 18, Number 1, 1-15

3. Wangenheim, Florian v., and Tomás Bayón (2007), "The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition " Journal of the Academy of Marketing Science, Volume 35, Number 2, 233-249

4. Mazzarol, Tim; Sweeney, Jillian C.; Soutar, Geoffrey N (2007), "Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study " European Journal of Marketing, Volume 41, Numbers 11-12, 2007 , pp. 1475-1494

5. East, Robert; Kathy Hammond and Wendy Lomax (2008), "Measuring the impact of positive and negative word of mouth on brand purchase probability " International Journal of Research in Marketing, Volume 25, Issue 3, September, Pages 215-224

请各位朋友帮忙，非常感谢！！

[此贴子已经被作者于2008-9-24 16:53:03编辑过]

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sheepmiemie 发表于 2008-9-24 16:04:00

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