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Book 图书名称：Transformative Consumer Research for Personal and Collective Well-Being
Author 作者： David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie L. Ozanne
Publisher 出版社：Routledge
Page 页数： 765
Publishing Date 出版时间：May 23, 2011
Language 语言：English
Size 大小： 4 MB
Format 格式： pdf 文字版
ISBN: 1848728522, 9781848728523
Edition:第1版 搜索过论坛，没有该文档
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others.
In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives.
This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
== Table of contents ==
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