第一金啊鑫：穷人VS富人

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很多穷人天生贫穷，但很多富人却并非天生富有。为什么有的穷人最终成为富人，有的穷人却终其一生都一穷二白？富人为什么富，穷人为什么穷？这是很多穷人或者说是待富者的疑惑。

其实富人之所以成其为富人，是有秘密可言的，而这些秘密，如果富人不说，穷人也就没法懂。一个在十年内从一文不名到跻身法国富豪榜的人，在临终时留下100万法郎，来奖励能猜对他对穷人为什么不能成功的原因分析。参与猜想者很多，答对的只有一个人：穷人最缺乏的是野心，想成为富人的野心。

今天的富翁很多出身贫寒、白手起家，他们的起跑线和所有的穷人一样。今日年轻的新富，都毫不掩饰地承认：野心是永恒的特效药，是所有奇迹的萌发点。

穷人之所以没有成为富人的野心，并不是穷人不想成为富人，并不是穷人不想成为成功人士，过上舒适的生活，而是因为穷人不懂得那些成为富人的道理。

穷人不知道成功是需要冒风险的，因而总是害怕冒险会给自己带来的损失，所以他们不会像成功者一样，在商场中冒险，做其他人都认为不可能的事情。富人则大多勇于冒险，他们在稍纵即逝的机会面前，绝不会畏首畏尾。
穷人都知道成功需要智慧，却不知道一时的成功靠的是智慧，一世的成功靠的则是道德。所谓“小胜靠智，大胜靠德”。真正的成功，长久的成功，是要靠讲求公德，用道德来打动他人，用道德来笼络人心，用道德来取得完胜的。

穷人会认真工作，但是却不会认真思索。同样在面对一件事情时，穷人想的是如何按部就班地去认真完成，而富人想的则是如何用更好的思路去找到更好的出路。

穷人认为义大于利，信奉“君子喻于义也，小人喻于利也”的信条，所以在义利当前时，总是把义放在利的前面，重义结果没有得到利。而富人则会“道义放两旁，把利字摆中间”。

穷人也许能够找到适合自己成功的创业方向，却总是因为各种各样的原因而不能坚持下去，他们以为自己的放弃是“识时务者为俊杰”，但实际上，富人却认为只有偏执者才能生存，只有坚持自己的理想到底的人才会成功。而那些成功者无一不是坚持了自己的信念，从而野蛮地生长下去，取得了梦想中的成功。

穷人知道谦虚使人进步，但是却在商业竞争中与人争得你死我活，而完全不知道富人在竞争中取胜的最大法宝之一其实也是谦虚，也是对竞争对手或者合作伙伴谦让。因为只有谦虚才能在竞争中得道多助，而与他人争夺则必然会两败俱伤。穷人之所以没能变富，也与他们一直不懂得创业要谦虚有关。

穷人之所以是穷人在生活中一定遇到过绝境，而富人之所以成为富人则是因为他们在生活中能够走出绝境。对穷人来说，遭遇绝境会导致他们不能成功。对富人来说，生活中根本就没有绝境，因为富人不仅在信念上认为绝境只是暂时的，而会通过各种努力去克服困境。

富人为什么富？穷人为什么穷？本书正是要揭开富人成功的谜底，让所有想成功的人都知道如何去成功，如何去为自己创造财富。如果你已经成功，阅读本书能够让你更加成功，能够更长久地成功，如果你还是一个穷人，那么阅读本书会让你豁然开朗，明白成功的秘诀。但是你一定要记得，虽然你懂得了“富人不说，穷人不懂”的道理，但是能够做到才是英雄

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关键词：成功人士 白手起家 创造财富 你死我活 稍纵即逝 白手起家 成功人士 成功者 起跑线 特效药

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