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图书名称：Practical Research Methods A user-friendly guide to mastering research techniques and projects
作者：DR CATHERINE DAWSON
出版社：How To Books Ltd
页数：158
出版时间：2002
语言：English
格式：pdf
内容：
Preface ix
1 How to Define Your Project 1
Asking questions 1
The five ‘Ws’ 4
Summary 13
2 How to Decide Upon a Methodology 14
Understanding the difference between qualitative and
quantitative research 14
Summary 22
Further reading 23
3 How to Choose Your Research Methods 27
Interviewing 27
Focus groups 29
Questionnaires 30
Participant observation 32
Choosing your methods 33
Summary 37
Further reading 38
4 How to Conduct Background Research 40
Primary research and secondary research 40
Summary 45
Further reading 46
5 How to Choose Your Participants 47
Sampling 47
Sample size 49
Summary 53
Further reading 54
6 How to Prepare a Research Proposal 55
The contents of a proposal 56
What makes a good proposal? 60
Reasons why research proposals fail 61
Summary 62
Further reading 63
7 How to Conduct Interviews 64
Methods of recording 64
The interview schedule 67
Establishing rapport 70
Asking questions and probing for information 71
Summary 73
Further reading 75
8 How to Conduct Focus Groups 76
The role of the moderator 77
Recording equipment 80
Choosing a venue 81
Recruiting your participants 82
Summary 84
Further reading 85
9 How to Construct Questionnaires 87
Deciding which questionnaire to use 87
Wording and structure of questions 89
Length and ordering of questions 93
Piloting the questionnaire 95
Obtaining a high response 97
Summary 99
Further reading 100
10 How to Carry Out Participant Observation 101
Gaining access 102
Ethics 103
Collecting and analysing information 105
Withdrawal from the field 107
Summary 107
Further reading 108
11 How to Analyse Your Data 110
Deciding which approach to use 110
vi / P RACTICAL RESEARCH METHODS
Qualitative data analysis 111
Quantitative data analysis 121
Measuring data 126
Summary 128
Further reading 129
12 How to Report Your Findings 131
Written reports 131
Written report format 134
Journal articles 140
Oral presentations 142
Summary 143
Further reading 144
13 How to be an Ethical Researcher 146
Treating participants with respect 146
Overt and covert research 147
Code of ethics 150
Summary 154
Further reading 155
Index
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