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[相关文献] Exploring Corporate Strategy: Text & Cases (7th Edition) [推广有奖]

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by Gerry Johnson (Author), Kevan Scholes (Author), Richard Whittington (Author)
Paperback: 1072 pages

From the Back Cover

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.


Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation ensure that this book continues to lead the way in exploring strategic management.

'Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in textbooks.'

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Johnson G-Scholes K-Whittington R_Exploring Strategy_7th edition.pdf

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