<p><table cellspacing="0" cellpadding="0" width="600" border="0"><tbody><tr><td class="v2" width="14" height="18"></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_pref01.html">Praise for <span class="docEmphasis">Presenting to Win</span></a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_pref02.html">FT Prentice Hall FINANCIAL TIMES</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_pref03.html">Financial Times Prentice Hall Books</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_pref04.html">Preface: What's Past Is Prologue</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_pref05.html">Introduction: The Wizard of <span class="docEmphasis">Aaaahs</span></a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_fmlev1sec1.html">The Mission-Critical Presentation</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_fmlev1sec2.html">The Art of Telling Your Story</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch01.html">Chapter&nbsp;1.&nbsp; You and Your Audience</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch01lev1sec1.html">The Problem with Presentations</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch01lev1sec2.html">The Power Presentation</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch01lev1sec3.html">Persuasion: Getting from Point A to Point B</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch01lev1sec4.html">Audience Advocacy</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch01lev1sec5.html">Getting <span class="docEmphasis">Aha</span>!s</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch02.html">Chapter&nbsp;2.&nbsp; The Power of the WIIFY</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch02lev1sec1.html">What's In It For You?</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch02lev1sec2.html">WIIFY Triggers</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch02lev1sec3.html">The Danger of the Wrong "You"</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch03.html">Chapter&nbsp;3.&nbsp; Getting Creative: The Expansive Art of Brainstorming</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch03lev1sec1.html">The Data Dump</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch03lev1sec2.html">Managing the Brainstorm: The Framework Form</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch03lev1sec3.html">Brainstorming: Doing the Data Dump Productively</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch03lev1sec4.html">Focus <span class="docEmphasis">before</span> Flow</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch04.html">Chapter&nbsp;4.&nbsp; Finding Your Flow</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch04lev1sec1.html">The 16 Flow Structures</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch04lev1sec2.html">Which Flow Structure to Choose?</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch04lev1sec3.html">Guidelines for Selecting a Flow Structure</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch04lev1sec4.html">The Value of Flow Structures</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch04lev1sec5.html">The Four Critical Questions</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05.html">Chapter&nbsp;5.&nbsp; Capturing Your Audience Immediately</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05lev1sec1.html">Seven Classic Opening Gambits</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05lev1sec2.html">Compound Opening Gambits</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05lev1sec3.html">Linking to Point B</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05lev1sec4.html">Tell 'em What You're Gonna Tell 'em</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05lev1sec5.html">90 Seconds to Launch</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch05lev1sec6.html">Winning Over the Toughest Crowd</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch06.html">Chapter&nbsp;6.&nbsp; Communicating Visually</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch06lev1sec1.html">The Proper Role of Graphics</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch06lev1sec2.html">Presenter Focus</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch06lev1sec3.html">Less Is More</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch06lev1sec4.html">Perception Psychology</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch06lev1sec5.html">Graphic Design Elements</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07.html">Chapter&nbsp;7.&nbsp; Making the Text Talk</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec1.html">Bullets Versus Sentences</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec2.html">Wordwrap</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec3.html">Crafting the Effective Bullet Slide</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec4.html">Minimize Eye Sweeps with Parallelism</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec5.html">Using the Build</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec6.html">Bullet Levels</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec7.html">Verbal Style</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec8.html">Visual Style</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch07lev1sec9.html">Text Guidelines</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch08.html">Chapter&nbsp;8.&nbsp; Making the Numbers Sing</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch08lev1sec1.html">The Power of Numeric Graphics</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch08lev1sec2.html">Bar Charts</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch08lev1sec3.html">Pie Charts</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch08lev1sec4.html">Typography in Numeric Graphics</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch08lev1sec5.html">The Hockey Stick</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch09.html">Chapter&nbsp;9.&nbsp; Using Graphics to Help Your Story Flow</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch09lev1sec1.html">The 35,000-Foot Overview</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch09lev1sec2.html">Graphic Continuity Techniques</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch09lev1sec3.html">Presenter Focus Revisited</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch09lev1sec4.html">Graphics and the 35,000-Foot View</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch10.html">Chapter&nbsp;10.&nbsp; Bringing Your Story to Life</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch10lev1sec1.html">Verbalization: The Magic Ingredient</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch10lev1sec2.html">Spaced Learning</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch10lev1sec3.html">Internal Linkages</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch10lev1sec4.html">Internal Linkages in Action</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch10lev1sec5.html">Phraseology</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch11.html">Chapter&nbsp;11.&nbsp; Customizing Your Presentation</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch11lev1sec1.html">The Power of Customization</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch11lev1sec2.html">The Illusion of the First Time</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch11lev1sec3.html">External Linkages</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch11lev1sec4.html">Gathering Material for Customization</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch11lev1sec5.html">External Linkages in Action</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch12.html">Chapter&nbsp;12.&nbsp; Pitching in the Majors</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch12lev1sec1.html">End with the Beginning in Mind</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch12lev1sec2.html">It All Starts with Your Story</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch12lev1sec3.html">Practice, Practice, Practice</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ch12lev1sec4.html">Every Audience, Every Time</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_ar01.html">Acknowledgments</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app01.html">Appendix&nbsp;A.&nbsp; Tools of the Trade</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app01lev1sec1.html">The Presentation Environment</a></td></tr><tr><td class="v2" colspan="18">&nbsp;&nbsp;&nbsp;</td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="16"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02.html">Appendix&nbsp;B.&nbsp; Presentation Checklists</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec1.html">The Four Critical Questions</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec2.html">WIIFY Triggers</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec3.html">Seven Classic Opening Gambits</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec4.html">16 Flow Structures</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec5.html">12 Internal Linkages</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec6.html">Seven External Linkages</a></td></tr><tr><td class="v2" width="21">&nbsp;&nbsp;&nbsp;</td><td class="v1" valign="top">&nbsp; </td><td class="v2" width="14" height="18"><img height="1" src="mk:@MSITStore:D:\presenting%20to%20win.chm::/FILES/pixel.gif" width="14" vspace="4" border="0" alt=""/></td><td class="v2" valign="top" colspan="15"><a class="v2" href="mk:@MSITStore:D:\presenting%20to%20win.chm::/0130464139_app02lev1sec7.html">Five Graphic Continuity Techniques</a></td></tr></tbody></table></p><p> <br/>
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