<br/><p> 问卷设计的经典之作,绝对物超所值。</p><p>Asking Questions-The Definitive Guide to Questionnaire Design—For Market Research, Political Polls, and Social and Health Questionnaires,Revised Edition</p><p><br/>Contents<br/>Preface and Acknowledgments xi<br/>The Authors xv<br/>Part I. Strategies for Asking Questions<br/>1. The Social Context of Question Asking 3<br/>Part II. Tactics for Asking Questions<br/>2. Asking Nonthreatening Questions About Behavior 35<br/>3. Asking Threatening Questions About Behavior 79<br/>4. Asking Questions About Attitudes and Behavioral Intentions 117<br/>5. Asking and Recording Open-Ended and Closed-Ended Questions 151<br/>6. Asking Questions that Measure Knowledge 179<br/>7. Asking Questions that Evaluate Performance 213<br/>8. Asking Psychographic Questions 243<br/>9. Asking Standard Demographic Questions 261<br/>Part III. Drafting and Crafting the Questionnaire<br/>10. Organizing and Designing Questionnaires 283<br/>11. Questionnaires from Start to Finish 315<br/>vii12. Asking Questions FAQs 323<br/>Bibliography and Recommended Readings 335<br/>Glossary 347<br/>Index 367<br/>Appendix A: List of Academic and Not-for-Profit Survey Research Organizations 375<br/>Appendix B: Illinois Liquor Control Commission: <br/>College Student Survey 411<br/>Appendix C: Faculty Retention Survey 417<br/>Appendix D: Kinko’s: Open-ended Service <br/>Satisfaction Survey 425<br/>viii CONTENTS</p><p>
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