Home Country Image, Country Brand Equity and Consumers’ Product Preferences

【作者(必填)】

• Katharina Petra Zeugner RothAffiliated withChair of International Marketing, Faculty of Business, Economics and Statistics, University of Vienna
• , Adamantios DiamantopoulosAffiliated withChair of International Marketing, Faculty of Business, Economics and Statistics, University of Vienna
• , Mª Ángeles MontesinosAffiliated withDepartment of Marketing, University of Valencia
  

【文题(必填)】Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study
【年份(必填)】
2008
【全文链接或数据库名称(选填)】http://link.springer.com/article/10.1007/s11575-008-0031-y?no-access=true

fumingxu 发表于 2016-1-17 21:50

谢谢热心、及时的回复！